Adobe Announces Project Rush: A Video Editing App Optimized For Social Media

Adobe's Project Rush on the iPad. Will Premiere be Next?

by Larry Jordan

This morning, Adobe announced a new system of integrated video editing specifically targeted at YouTubers, vloggers, and anyone that needs to tell stories with video: Project Rush.

In today’s world, the Internet lives on video. All too often, the best video editing tools are not portable enough for today’s social media stars.

So, Adobe went back to the drawing board, and, taking tools from Creative Cloud apps including Adobe Premiere Pro CC, Adobe After Effects CC and Adobe Audition, created a brand-new, fully-integrated video editing app targeted at the video needs of social media.

Available later this year, Project Rush is the first all-in-one, cross-device video editing app that makes creating and sharing online content easier than ever. This integrated desktop and mobile solution automatically syncs all your projects to the cloud allowing you to work anywhere, on any device.

Shoot a video on your iPhone, edit it on your iPhone or iPad, add titles, effects, audio, then publish directly to the web. Or, begin the edit on your iPhone, then pass the edit up to Premiere for finish. Seamless and fully integrated, with an interface reimagined to make non-professional editors successful editing video under today’s deadlines.

Key points include:

  • Project Rush is designed for simplicity, speed and social media.
  • Reimagined user interface
  • Feature parity across all devices – iPhones, iPads, and desktops
  • Integrated motion graphics templates
  • Adobe Sensei for audio mixing, including auto-ducking
  • One-click publishing to most social media

Harnessing the advanced power of Adobe Creative Cloud apps like Premiere Pro and After Effects, Project Rush delivers a streamlined and intuitive user experience. Simplified editing, color, audio, and titling are at your fingertips, while Adobe Stock integration and editable Motion Graphics templates allow you to get up and running quickly and for endless ways to customize projects.

Project Rush’s direct sharing functionality – optimized across all your favorite channels – makes it possible to share on social even faster.

Adobe says the product will be released later this year. No pricing was announced. The software will premiere later this week at VidCon 2018.

Here’s a link for more information.


About James DeRuvo 801 Articles
Editor in Chief at doddleNEWS. James has been a writer and editor at doddleNEWS for nearly a decade. As a producer/director/writer James won a Telly Award in 2005 for his Short Film "Searching for Inspiration. James is a recovering talk show producer from KABC in Los Angeles, and a weekly guest on the Digital Production Buzz with Larry Jordan.

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