Adobe Premiere Pro 101: Smart Video Exporting for the Web

By Patrick Sammon, Jr.

OK, let’s face it, Adobe Premiere fans. We all need our rendered videos in some format with as little data loss and as high quality as possible, whether it be for online consumption, DVD, Blu-Ray, or digital download.

Think famed engineer/musician/producer Alan Parsons and THE WALL.  Yes, Pink Floyd. Before he hit big with his partner Eric Woolfson in the Alan Parsons Projects in the late ’70s (I Robot, Eye in the Sky) , Parsons left his production fingerprints all over iconic works through his skills as an engineer and his workmanship, dedication, and caring about the outcome of the final product: Floyd’s WALL, The Beatles ABBEY ROAD, Paul McCartney and Wings’ August 1971 debut LP WILD LIFE.

Why am I using one of the best audio engineers in music history as an example for smart video rendering? Simple. We A/V people – and I include everyone from studio audio and video engineers to student filmmakers, broadcasting, live sound crews – nobody gets off easy in this writing – need to be the Alan Parsons of our respective areas and our finished projects need to treated as if we’re mastering our own version of THE WALL.

We need to make sure we export THE high quality content for our clients and ourselves. Period. Here’s what works for me with my clients.

Online video consumption – the King of Digital Media.

Most video on the Web today is in HD, and most sites are using Adobe’s Flash video plug-ins and codecs.  You need a good compression scheme so your final product looks exactly how you want it.

Have your open project at the ready.

Premiere Pro (click for larger).


Getting ready to export and choose a video codec (click for larger).

Now for YouTube/Facebook/any Flash-oriented portal, the secret is the Windows Media codecs. The only 2 tabs you  need to be concerned about is VIDEO and AUDIO.  Under VIDEO, your workflow is as follows:

Format: Windows Media.

Rage: Entire Clip.

Preset: Custom – with Export Audio and Export Video boxes filled.

Video Codec: Windows Media Video 9.

Allow interlaced processing?  Yes. Box gets checked.

Two-pass encoding (which means it renders out the file twice – worth the extra time versus One-pass).

Bitrate mode: Constant.

Frame width: 1920 (standard HD width).

Frame height: 1080 (standard HD height).

Frame rate: 29.97fps

Square pixel ratio: 1.0.

Maximum bitrate: 10 Mbps. Max out the bitrate on the file.

Image quality: 100%.

My recommended video codec settings for web export (click for larger).

Under AUDIO:

Audio codec: Windows Media Audio Professional 10.

Encoding passes: Two.

Bitrate mode: Constant

Audio format: 192kbps – 48kHz – 2 channel 16bit CBR. (What this codec info means: 192 kilobits per second, 48kHz fidelity DVD quality, 2 channel stereo audio, 16 bit standard, constant bit rate.  In other words, a good codec to use for this upload.)

My recommended audio codec settings for web export (click for larger).

These are the settings I used for this now-completed spot, and note that the bitrates go anywhere from 240p all the way to crisp 1080p when uploaded to

Author’s note: In the interest of transparency and full disclosure, I am the Vice President of Marketing and Media for Independent Tutoring Services Inc. in Davie, Florida, the client this video was made for.  My mother, Carol Sammon, is the President and CEO, and she being in control of all intellectual property of the company, has graciously allowed me to use this project as an example of proper video rendering and exporting.

About doddle 16509 Articles
Doddlenews is the news division of the Digital Production Buzz, a leading online resource for filmmakers, covering news, reviews and tutorials for the video and film industry, along with movie and TV news, and podcasting.

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