When you’re waltzing through NAB, it’s easy to get caught up in the latest hardware announcements, and diving into hands on demos of the gear. But software is also a major part of the confab, and just before we head to Las Vegas, Adobe has made sure we make a stop at their booth with a host of new tools for Creative Cloud, including some that will give filmmakers a handy virtual reality workflow.
“There’s rapid change happening in the digital landscape with video now the fastest growing mediatype across social media platforms and OTT shaking up broadcast and film. Adobe is transforming the industry with Creative Cloud and Primetime by helping customers create beautiful content to engage viewers and technologies that monetize content that audiences care about.” – Bryan Lamkin, executive vice president and general manager of Digital Media at Adobe
Virtual reality is coming to Creative Cloud? That’s pretty cool, and it was all but inevitable. But how will the post-production workflow of VR and 360° video work? With new tools including a new “Field of View” mode that enables for the spherical stitching of video coming from multiple camera sources. So users don’t have to rely on any software solutions that come with a camera platform, and then have to go through the time consuming process of adding additional encoding steps to put it into Creative Cloud.
- Edit immediately during ingest allows Premiere Pro CC users to get straight to work, while importing their video and audio files in the background.
- Powerful proxy workflows in Premiere Pro CC and Adobe Media Encoder CC enable users to easily work with heavy 8K, HDR and HFR media, so editors can switch between native and proxy formats freely – even on lightweight machines.
- Enhanced Lumetri Color tools within Premiere Pro CC adds HSL Secondaries to expand the editor’s toolkit for making color correction and adjustment easier for all filmmakers.
- New video and audio preview engine in After Effects CC delivers superior playback of cached frames for a smooth experience.
- Easier and more efficient Character Animator includes a simplified puppet creation process that enables users to easily tag puppet layers easily and record multiple takes of a character’s movement. Users can animate puppets to respond to motion and trigger animation accordingly.
- New Essential Sound panel in Audition CC enables anyone to mix audio content with professional results.
- Quickly find Adobe Stock assets with new filtered search in Creative Cloud Libraries. Licensed assets in your library are now badged for easy identification, videos are displayed with duration and format information, and saved videos are linked to video previews on the Adobe Stock site.
Additionally, Adobe has beefed up integration of Adobe Stock into Creative Cloud, enhancing access though the wide range of apps within the Creative Cloud environment. Creatives will also be able to upload their images and stock videos directly to the Adobe Stock marketplace from within Adobe Bridge and Lightroom, giving them a potential revenue source.
Adding virtual reality tools to Creative Cloud is a clever move, as it gives post houses more options within the Creative Cloud quiver. But I also find it interesting that Adobe is kinda doing a move that’s reverse of what Blackmagic has done with DaVinci Resolve.
Premiere’s Lumetri Color Panel is getting enhanced color grading tools, while DaVinci has become a full-blown editor. It really shows the convergence of software development to be an all in one solution.
Adobe will be previewing all these features at NAB next week. And I mean all OVER NAB, not only at booth #SL3910, South Hall (lower) in the Las Vegas Convention Center, but also at over 120 partner booths as well. The update is expected update dropping this summer. For more information, visit here.