By James DeRuvo (doddleNEWS)
Apple and Adobe are sort of rivals when it comes to post-production… at least they were. But in the post-PC era, Apple is looking to team up with Adobe and create a new mobile workflow centered around Apple’s new iPad Pro tablet for creatives. And it’s starting to turn heads.
Your greatest work can happen anytime, anywhere. Creative Cloud delivers everything you need to create your best work. – Adobe
You know the story. Final Cut Pro was slugging it with Premiere in the days before Creative Cloud. Then Apple released Final Cut Pro X in 2011, and left out features editors relied on (but were added in with subsequent updates). This sparked the “Great Premiere Migration.” The defection was a real shot in the arm for Adobe, which was just getting ready to launch Creative Cloud.
Things have changed in the years that have followed, and Adobe Creative Cloud is going to the next level, thanks to some amazing new apps and features all centered around Creative Sync. This enables users to do some of their post production workflow on mobile devices including their iPhones and iPads. But with the new 12.9″ iPad Pro coming out, there’s a game change in the works, and Apple has been working with Adobe to create it.
“iPad Pro enables new forms of mobile creativity that will help transform how creatives work,” said Scott Belsky, vice president of Products at Adobe. “With the larger iPad Pro screen and lightning-fast performance, creatives will be able to take full advantage of Adobe’s family of Creative Cloud mobile apps.
For example, the ability to manipulate a 50-megapixel image right on iPad Pro in Photoshop Fix and then send that image to Photoshop CC on a desktop, for further refinement, is the kind of industry-advancing collaboration that millions of Adobe and Apple customers will benefit from.”
Right now, most of the new apps are wrapped around design and photography, since the iPad Pro and the new Apple Pencil gives artists and designers unprecedented control over their digital image. Let’s face it, the iPad Pro is like a Wacom Sentique on steroids.
Creative Sync enables professionals to use applications like Photoshop Fix [link], Photoshop Mix [link], Photoshop Sketch [link], and Comp CC [link] to work on your projects anywhere you’re at, and then synchronize any changes to your desktop workflow automatically.
So if you’re out and about and you get an idea, you can pull out your iPhone or iPad and put it to digital paper to bring it to life, and then find it waiting for you in your desktop when you get back to it. You can split up images and merge them, making whole new images from your tablet and then populate them into your desktop. You can even capture light schemes you see in the real world or color palettes and then apply them. It’s amazing.
“Avid is yesterday. Premiere is tomorrow.” – Tim Miller, Director of Deadpool
But it won’t be long before Apple and Adobe take the lessons learned from the still image-based platform, and start applying them towards the digital post-production workflow of cinema. Disney is already experimenting with ways they use it. Can you imagine cutting your next film on the iPad Pro? Are you going to pick one up? Leave a comment below.