By Danny F. Santos (doddleNEWS)
There’s a lot riding on this film and Batman actor, Ben Affleck, told Variety that he feels the pressure:
“I think there is a ton of pressure on it. I mean I would be bulls-ting you to say there isn’t. You’ll see next year they are going to have a great year. They are now developing probably the single greatest under-exploited IP [intellectual property] asset in the entertainment business, the DC Comic world. And now they have started to exploit that and you are going to see that blossom. And, when it does, it’s going to be massive.”
Affleck is right that the intellectual property has been under-used — at least on the big screen. Up to this point, is the only other really successful comic book movie outside of Christopher Nolan’s The Dark Knight trilogy has been Man of Steel. It did received a good (but not great) box office take ($668 million worldwide, per Box Office Mojo) with mixed reviews (Rotten Tomatoes [critics] has it at 56%, while CinemaScore [audience] gave it an A-).
But if rumors are to be believed, Batman V Superman may end up costing Warner Bros. a staggering $410 million to make. That means it will probably have to break $1 billion or more to be considered a true success. They need to get this one right.
It seems at least on that front, Warners is committed to telling the best story possible. Affleck had some kind words for Warner Bros. CEO Kevin Tsujihara, saying:
“I was really impressed by that and by the intelligence of his notes, and the fact that he cared. It was not like some guys, especially at that level, where it would be, ‘We need a franchise movie … we just need a movie with the names Batman and Superman on it and it doesn’t matter what it is. For him, that wasn’t it. He was willing to take longer to make the movie to get it right to make it a movie of higher quality.”
Warner Bros. has even more riding on this film now after suffering a few box office failures earlier this year. The studio also needs to get the tone of their universe right, so I would hope that a lot of attention to detail has been spent on the film. Even with a lot riding on it, Affleck seems to think they have a massive franchise on their hands, but there’s still that pressure to succeed:
“We are a very kind of instant gratification culture when it comes to analyzing the film business. And there is a lot of hyperbole involved. Nonetheless, there’s a lot of pressure on it. If it doesn’t do well, that will be extremely disappointing.”
With Suicide Squad (August 5, 2016) wrapped and Wonder Woman (June 23, 2017) already in principle photography, it won’t matter if Batman V Superman does well or not, since Warners has already committed to these follow-up films, and I would guess that Justice League — Part 1 will be close to starting production when Dawn of Justice premieres in the spring. I really hope they succeed with this film, there’s room for two cinematic superhero universes.
Batman V Superman: Dawn of Justice will premiere on March 25, 2016.