B&H Drops Blackmagic URSA 4K To Below $4000

By James DeRuvo (doddleNEWS)

Blackmagic Design continues to drive down the cost of professional grade cinema cameras while at the same time pushing the envelope for performance and workflow.  And with their penchant of announcing products at NAB, and with it being 7 months away, B&H has put the URSA 4K on sale to under $4,000. I can’t help but wonder what does B&H know?

“I walked into the studio where the fish tank was, and when I first saw the URSA set up it did not look like anything I had ever seen before. In particular I had never seen a camera with a big screen on the side like the URSA. But within 15 minutes of using it, I was thinking ‘why doesn’t every camera have a screen like this?’ It was so useful and I think it will become integral to the way I will work in the future. And even though I had never seen an URSA before, within only a couple of minutes of handling it I was shooting confidently with it.” – Glendyn Ivin, director, Gallipoli

If Blackmagic if working on an 8K quad HD cinema camera, and that seems to be where the trend is right now thanks to RED and ARRI, then right about now would be the time to quietly reduce the price of their 4K platforms in order to clear out inventory to get ready for a huge announcement. And  B&H dropping the price to $3,995 certainly makes the URSA way more attractive a camera platform.

Features of the 4K URSA include:

  1. 3840 x 2160p Global Shutter CMOS Sensor
  2. 12 Stops of Dynamic Range
  3. 10.1″, 1080p Flip-Out LCD Screen
  4. Dual 5″ Touchscreens for Menu Access
  5. Records CinemaDNG RAW and ProRes
  6. 12G-SDI Output for 10-Bit 4:2:2 4K
  7. 2x XLR Audio Inputs with Phantom Power
  8. Aluminum Frame with 3/8″-16 Mounting
  9. LANC Port for START/STOP, Iris, Focus
  10. Dual CFast 2.0 Card Slots

Frankly I think the coolest feature is the 10.1-inch Flip out LCD Screen. That, coupled with the ability to shoot in Raw and ProRes with 12-bit 4K in 4:2:2 with 12 stops of dynamic range and you have a serious player in the game. But Moore’s Law beckons and the window seems to be getting smaller. Not that this means that the URSA 4K is old hat, not by a long shot.

It’s just that thanks to RED introducing the Weapon 8K upgrade with Vista Vision, it pushes the competition to keep up and that’s causing an cinematic arms race, one that some think is unnecessary.

I’m not saying an 8K Blackmagic camera is happening — I have absolutely no idea. I’m just riffing on the timing of B&H’s price drop in regards to the window of opportunity as we head to NAB next Spring.  More than likely, it’s just a generic killer sale that B&H is running. Still, Blackmagic has traditionally turned heads with shocking upgrade announcements and new products on the eve of the Las Vegas confab, so the dominoes may be lining up. Regardless, if you’ve been on the fence as to whether to upgrade your Blackmagic Cinema Camera to the URSA platform, now may be the time to pull the trigger. And while at it, you can take that $1,000 savings and put it towards going with the 4.6K sensor instead.

Oh, one last thing. The $1,000 savings is for both the EF and PL mount versions, with the PL Mount costing $4495.

About doddle 16509 Articles
Doddlenews is the news division of the Digital Production Buzz, a leading online resource for filmmakers, covering news, reviews and tutorials for the video and film industry, along with movie and TV news, and podcasting.

Be the first to comment

Leave a Reply

Your email address will not be published.