Why do we have to choose?
Let’s face it, people are resistant to change. They hate change. Fear change. But what do you do, when a segment of our industry is driving change, but hates the change that they’re demanding? That’s the thought content creator and blogger is positing. Can we really complain about change if the change we’re wanting comes back to bite us?
Projects are becoming more individualised rather than collaborative. 10, 15, 20 years ago, TV and film editors would work on a project of several networked computers all sharing content. Different people would be responsible for different stages: Ingest, Edit, Sound, Colour/broadcast safe, output (generally a print to tape). Now, there are so many geniuses in their own bedrooms creating for YouTube, audiences have moved away from traditional TV … – Adam’s Insights, CREATIVE PROS ARE DRIVING CHANGE, BUT WE DON’T LIKE IT
Adam, of Adam’s Insights is a millennial who has worked in the business as a videographer and photographer for about a decade. In that time, he’s noticed that the trend is moving away from collaborating on a project, to doing it all yourself with a camera, smartphone and a computer. That’s because content creators no longer have to ask permission to create their vision, they can just do it, and put it up on YouTube. And you can do it, without really knowing the technical aspects of the creating content.
“Filmmaking, from a technical standpoint, is as easy as writing a story on Word. MS Word changed the writing industry. No need to handwrite or pound away at a type writer…in the same way that newer filmmaking equipment is. No more capturing BETA, or MiniDV/HDV tapes from large cameras. The systems we have today produce better images, easier, allowing anyone to be creative without being technical.”
Adam also points out that with cameras that cost less than a thousand dollars, users can put together a kit that shoots in 4K, has a good microphone, and can shoot their footage, and then go onto their computer and create something for an audience ready to consume it. I think this is underscored quite nicely by the you-tuber who created a digital mustache onto Henry Cavill’s Superman for less than $500, when Warner Brothers said it would cost millions to do it for Justice League. And A.I. will be able to do it better.
But with all this democratizing creative change, Adam says that professional creatives hate it because it’s impacting their jobs. He declares that one of the reasons that professionals had job security, was for the technical expertise that they brought to the party. If that expertise is irrelevant, then the cost to create becomes the chief factor. But let’s get real. You’re not going to tune into ABC or head over to the movie theater and see the next chapter of Star Wars filmed on a mobile phone. Course Steven Soderbergh may have something to say about that.
So maybe Adam has a point. The next generation is watching their entertainment on YouTube. I see that with my son every evening when he disappears into his room, rather than watch TV with us. And I hear that from just about every parent I know. But they still like to go to the movies. They just may not be so into the technical aspects as the previous generation. So I’m not really buying it. I’m also not buying that Apple’s abandoning of legacy codecs is part of the reason.
Sure times are changing, but they always have. From the emergence of color, to television, to the impact of home video, and now streaming. Change is constant. The key is to keep ahead of the wave, and evolve with it. As Phil Tippet put it when he realized that Jurassic Park would be made with computers, rather than motion capture and models, “looks like I’m out of a job,” He then made himself invaluable by being the movie’s in house dinosaur expert.
You have to evolve. Evolve or die.
BTW Larry Jordan has an entire episode of the Digital Production Buzz that deals with coping with Change in our industry. It’s worth giving a listen.