Why every editor needs FxFactory.
By Kevin P. McAuliffe (doddleNEWS)
I’ve been a reviewer for a long time, and looking way back, one of the first companies I wrote a review of was Noise Industries, and they have always been a favorite of mine. For this review, I want to circle back to Noise Industries and talk about why, if you’re a Mac editor, you really need to make yourself familiar with them. They have a lot to offer, both paid for, and absolutely free!
Noise Industries are the makers of FxFactory (FxF) and FxFactory Pro (FxFPro). What’s the difference, you ask? Well, FxFPro is an effects package that give you, the editor and motion graphics designer, access to 176 plug-in for FCP X, Motion, and Adobe products (AE and PP). The package itself costs $399, and I’ll be the first to admit that I think the price is well worth it, and many of the effects in FXFactory Pro are “go to” effects that I use on a regular basis.
FxFactory, on the other hand, is not only an application that you’ll install to get access to FxFactory Pro, but it’s an application that developers can use to design their own plugins and effects, and that is where I think that FxF really takes something great, and makes it even better. Many companies, including CrumplePop, Dashwood Cinema Solutions, and Yanobox have leveraged the power of FxF to create some pretty impressive effects.
Once installed, head to your Macintosh HD, and head down to the FxF application. Once launched, you’ll be brought to the “Featured” window that will show you ‘What’s New for FxF,’ as well as some staff picks. But where you want to go is to the Catalogue to check out the product line that FxF has to offer. Bear in mind that these are plugins developed by different companies, not by Noise Industries. They have facilitated this awesome platform for developers to create new tools for you, the end user.
Think about it like this: FxFactory is used to manage and enable/disable your effects, as well as check out free plugins and demos, all quite easily.
Now, I know what you’re probably thinking. “I don’t want to be stuck paying for a bunch of effects I’m never going to use!” And that’s the best part about FxFactory. It’s like a market that you can go through, and check out all that the different companies have to offer, including some great free effects.
Now, speaking of free effects, there’s something that I want to mention, as it’s a big one. As of the writing of this article, we’re a couple weeks done from NAB 2017, and one of the big announcements is that Tim Dashwood of Dashwood Cinema Solutions (DCS), makers of great standard and VR effects for FCPX, Motion and Adobe products, has been hired at Apple to work on some top secret projects. Why should you care about that? Well, his entire product line that was developed through FxF is now 100% free! This is a great starting place if you’re new to the world of Virtual Reality, and they’re all available to download free through the FxFactory application!
With that being said, DCS effects are not the only free effects. If you head up to the search window and type in “Free,” you’ll see that (including DCS effects) you have access to twenty five free effects to download and use in your products.
There’s something that I want to point out, and it’s something that’s very much worth mentioning, and that is that some of the effects in FXFactory are the best that I’ve ever seen. Take Yanobox for example: They have an effect called Nodes that is easily one of, if not the best generative motion graphics effects I’ve ever seen. Take a look.
In the end, if you’re a Mac editor or Motion Graphics designer, you really need to check out Noise Industries, FxFactory and FxFactory Pro, as almost everything is a “try before you buy,” and their combination of free effects, and top notch paid content is a one-two punch that can’t be ignored. For more information, or to download FxFactory, you can check it out here or here. For FxFactory Pro, click here.