The biggest challenge to building a thriving YouTube channel is consistently putting out a steady stream (pardon the pun) of content, that subscribers will look forward to, while simultaneously keeping your momentum, especially if a video goes viral. If users don’t see a video coming because you’re burned out, or if they notice that your upload schedule is intermittent, they may lose interest and unsubscribe. But one YouTuber has crafted four simple rules that will not only resurrect your dying channel, but will give your creative content some newfound “umph.”
(My Channel) WheezyWaiter was dying, so I decided to step back and change it up. I came up with 4 rules that I followed and it really helped me revive the channel! I think these rules could actually help you make anything, really. – Craig Benzine (Wheezy)
These four rules come from YouTuber Craig Gene Benzine (aka WheezyWaiter), who was suffering from frustration and flirting with burn out, over the demanding schedule of running a successful YouTube channel. Nothing seemed to be working, and Benzine tried everything from vlogging about “Going Vegan for a Month” to living without the Internet (which can make doing a YouTube video a challenge) and even a video about the joys of popping pimples.
“The golden age of my channel was 2010-2012, since then, it was a slow, downward plunge of despair. I was actually considering quitting,” Benzine says in his video. “So I stepped back and created four rules, and then followed them. And it worked.” Benzine says that these rules have nothing to do with SEO or clickbait titles, it’s just about you and your content.
Here are his four rules …
- Have a purpose. What is the purpose of your YouTube Channel? What will be the ongoing theme of your channel. For Wheezy, it was about being silly. But being silly only took him so far, because back in 2010, online video was a new thing. Now, you have to be more focused, more niche. “I make sure each video has a specific purpose,” Benzine says.
- Effectively communicate your purpose with every video. Citing the movie “Big,” Benzine says that always looking at your core purpose to create your video, will help you creatively. “When it comes to your next video, every time you have a choice, you have a guide, your purpose.”Benzine goes on to add that this is often where YouTubers fall short, as they try and copy other you tubers. Having a montage, Casey Neistat style, for instance. It works for Casey, Benzine says, because it always serves his purpose. But when other YouTubers try and “do the Casey,” it often fails because it has little to do with what they’re talking about. You want to do things that compliment what you’re saying.
- Be Authentic. Benzine says that when trying to be yourself, telling a lot of jokes can come off as being fake. It also helps to actually care about what you’re talking about, and to speak like a human. “People respond to people being real,” Benzine says. Lastly, don’t force a conclusion. If you don’t have one, there’s nothing wrong with that.
- Don’t worry about time. Don’t obsess over how long your video is, or how often you post. Course, there’s a difference between posting consistently, and how often you post. If you only post every other week, or month, then fine. As long as that is consistent. And if your video times vary, don’t worry about it. The key is consistent quality, not quantity for quantity’s sake.
Wheezy says that so far, following these four simple rules have put the step back in his walk, and his channel is growing again. Some of the advice may run contrary to the conventional wisdom of content creation, but the real key here is to care about what you are creating. When you do, burn out isn’t really an issue.
So if you’re YouTube Channel is gathering dust, sit down, give these four rules some thought, and get back to it.