The iPhone was first announced by the late, great Steve Jobs a decade ago, on January 9, 2007. Who would’ve thought just how revolutionary it would be, replacing not just one’s phone, iPod and PDA, but also still and video cameras (point-and-shoot’s are nearly a relic of the past, while one-tim popular cameras like the Flip HD are practically long gone from our consciousness).
I know I can’t live without my iPhone, but it also changed the film and video production industry with everything from directories and call sheets, to screenwriting and even harnassing Apple’s famed phone’s camera to shoot a film with the help of an app like FiLMiC Pro.
So in honor of the first decade, here is the iPhone introduction video from January 9, 2007:
They were able to keep the entire design under wraps for months – even years – and one of my favorite moments is when Steve first slides to unlock the iPhone. No one had ever seen anything quite like that.
If you don’t want to watch all 80 minutes of it, here’s a highlight version:
Of course where would the iPhone be without the Apps? By opening up Apple’s smartphone to third-party developers, it really drove sales (and dominated over one-time leaders Blackberry and Nokia).
And here are iPhone ads, from 2007 to 2015:
Lastly, here is a complete list of all the iPhones released. The iPhone has changed a lot, in speed, design, and size, and of course there’s been some controversy, like the lawsuits, Antennagate and more. But the iPhone is still a popular, must-have device that revolutionized everything. It was also Time Magazine’s invention of the year in 2007!
Here’s to another decade of the iPhone!
Hat tip: The Loop