By James DeRuvo (doddleNEWS)
Larry Jordan always ends the year with a look back on what influenced our industry in the course of the last twelve months. This year, his trip down memory lane takes a look at the evolution of Apple’s Final Cut Pro and the end of the line for version 7.
But Larry says that for all the benefit of no longer having to upgrade software, just updating it, the inevitable move away from optical media showcases an issue for editors who need a physical object to hand to customers. “Downloads are not perceived to have the same value as something you hold in your hand, and no current technology provides the ease-of-use and menu structure of a DVD'” Larry surmises.
This year Larry also saw the cloud gain in popularity, while being under siege by a barrage of data breaches, and the uncertain future from repealing net neutrality. On top of that, content creators are facing a loss in online revenue from YouTube’s so-called AdPocalypse, which Larry says is “increasingly tilting the revenue flow in their favor.”
There’s also the mission critical practice of media management, and how that’s changing, Virtual Reality, and how the pace of technological change continues to accelerate, making preserving the past almost impossible.
You can read Larry’s 2017 analysis here.