New Features In Store for AvidD Media Composer Based on User Feedback

By James DeRuvo (doddleNEWS)

Having conducted its second annual Avid Customer Association user feedback and feature vote, Avid is set to introduce several long awaited features to Avid Media Composer video editing software. And many in the ACA would say it’s about time.

The items on this year’s vote represented recent feedback and requests from across our community, (ACA leadership, ACA members, online forums, market data, industry analysis, Avid’s product teams and more), as well as existing items carried over from the inaugural vote. The categories included spanned across Avid’s workflow solutions, the products that make those workflows possible, and emerging areas. – Avid Customer Association

Back in December of 2017 Avid held their first round of ACA user voting for critical needs that should be addressed in the next generation update of Avid Media Composer.  Then, in March of 2018, a second round of polling of more than4800 voters in 117 different countries took place, and these top five features made the cut:

  1. Background Save: Ability to work uninterrupted while the app is constantly saving. Status: Planned 2018 release
  2. Live Timeline: Uninterrupted playback while performing other actions. Status: Planned 2018 release
  3. Render Engine Distributed Platform Service: Create background rendering service that can also be used for mixdown and export. Status: Under Investigation
  4. Enhanced User Interface: Enhance UI, including “live” UI and dockable UI panels. Status: Planned 2018 release
  5. Enhanced Color Correction: Shape-based color correction, integrated color management, performance and usability enhancements, higher precision processing. Status: Planned 2018 release

Avid went on to say that most AMC editors were mainly interested in Background save, in order to keep moving on with their workflows.

The  annual feedback survey also addressed some critical needs for ProTools and for overall TV & Film Production.  ProTools users wanted a better selection of virtual instruments, a Folder Track feature, as well as a larger voice count.  The top five ProTools features are:

  1. New Post Workflows: Folder Tracks. Status: Planned 2018 release
  2. Lower Cost Audio I/O. Status: Under Investigation
  3. Enhanced Avid Video Engine workflows: Support of new codecs, enhancements to existing video interoperability inside Pro Tools. Status: Planned 2018 Release
  4. Virtual Instrument Upgrades: New VI tools inside Pro Tools and better integration with third-party VIs. Status: Planned 2018 release
  5. Enhanced Voice Capability for Pro Tools Native HD Systems: Larger voice count for Pro Tools HD Native. Status: Planned 2018 release

In addition, Protools users also expressed a need for a lower cost for the audio editing apps. Meanwhile, users also wanted AVID to consider overall TV and Film production needs and those features applied suite wide. The top five features included:

  1. New Post Workflows: Folder Tracks. Status: Under Investigation
  2. Render Engine Distributed Platform Service: Create background rendering service that can also be used for mixdown and export. Status: Under Investigation
  3. Enhanced Avid Video Engine workflows: Support of new codecs, enhancements to existing video interoperability inside Pro Tools. Status: Under Investigation
  4. Enhanced Color Correction: Shape-based color correction, integrated color management, performance and usability enhancements, higher precision processing. Status: Planned 2018 release
  5. High-End Imaging Integration: Expand support for third parties (such as After Effects, Baselight and Nuke) so that conforming effects/grades between products is easy and nothing is lost. Status: Under Investigation

In this overall category, the most requested user feature was integration with Adobe After Effects.  Users also said the most important technology for their workflows in the next two to three years was 4K/UHD, and multi-platform content delivery for audio.

Avid has already scheduled the release of most of these features in 2018, with some of the overall user requests relegated to being “under investigation” for now. The results of the ACA survey can be found by ACA members at the ACA website. The good news is, joining is free.

About James DeRuvo 780 Articles
Editor in Chief at doddleNEWS. James has been a writer and editor at doddleNEWS for nearly a decade. As a producer/director/writer James won a Telly Award in 2005 for his Short Film "Searching for Inspiration. James is a recovering talk show producer from KABC in Los Angeles, and a weekly guest on the Digital Production Buzz with Larry Jordan.

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