When you see a movie or TV show and there’s a fleet of navy vessels sailing, or Air Force One landing at an airport, or even a simple building the background that isn’t really there, it’s likely a 3D model. The global demand for using 3d models for even the most mundane applications is growing, with the 3D Animation market expecting to grow to nearly $30 billion by 2025, accounting for nearly 35% of revenue in the entertainment industry. To meet the visual effects demand, Pond5 has teamed up with model site Turbo Squid to give you just about any model you need.
“Pond5 is committed to meeting the needs of all filmmakers by continuously evolving with the industry. The use of 3D models in filmmaking is growing, and with our TurboSquid partnership, filmmakers can now create an entire story using only assets from Pond5,” said Pond5 CEO Jason Teichman. “We’re thrilled to be expanding our collection with the highest quality 3D models from TurboSquid, offering customers even more variety and endless possibilities for their projects. We pride ourselves on being the most artist-friendly media marketplace and look forward to welcoming many more world-class artists to our ever-expanding pool of talent.”
Just how much has 3D animation grown in the last twenty years? Compare two Hollywood Blockbusters that had heavy 3d model animation. James Cameron‘s Titanic and Marvel’s Avengers: Infinity War. In 1998, Titanic was considered the most 3D animated film of it’s time. It used approximately 300 visual effects shots with 3D models. Avengers: Infinity War used 3,000. TEN TIMES as much!
Granted, those are effects heavy blockbusters, but even TV shows like Once Upon a Time use 3D visual effects for set design in most of their scenes, as does Game of Thrones, and shots of Washington, DC for TV shows like House of Cards can use 3D models to make locations look like the real deal, rather than shooting in the Nation’s capital. Or when you have to shoot up 007’s vintage Astin Martin for a James Bond movie, but you don’t want to destroy a million dollar car.
Pond5’s new partnership with Turbo Squid offers filmmakers operating on any budget access to over 100,000 royalty free 3D models for use in filmmaking, TV Production, gaming, digital media, and other content creation. The expanded library of 3D models, includes categories such as the human body, motor vehicles (cars, aircraft, boats), architecture, cities, furniture, science and sci-fi, and sports, and all be available in multiple formats including C4D (Cinema 4D), OBJ and FBX.
“The use of visual effects in film has increased exponentially, but there’s a significant imbalance between the growing demand for talent and shrinking film budgets,” said Teichman. “By providing filmmakers with an option for sourcing high-quality visual effects, motion graphics, and 3D models, as well as other vital media assets, we’re helping to narrow this gap, while also providing talented artists with another source of revenue for their work.”
The 3D Model catalog can be found here, and you can do a simple word search, and then refine your search by model, price, commercial or editorial needs, public domain filters, and even membership collections. Once you’ve found the models you need (they range around $19-1000), all that’s left is to add it to your shopping card, hit checkout, and they’re yours, royalty free. And when you consider that the average 3D model saves you over 27 hours of work in post, the per model cost is a bargain. But Pond5 also has subscription and package deals. One important note, however, not every model has every file type. TurboSquid sources models from users all over the world and they upload whatever files they’ve created. Some work in c4d, others in different 3d apps. But there are ways to convert them if need be.
Moreover, when you buy a stock model from Pond 5, you not only get to use the model as is, but you can digitally take it apart and create your own unique designs. This is called “kit bashing” in the real world, as model makers would use pieces from various model kits to make an original model like the trench of the Death Star, the Millennium Falcon, and others. Now you can do it inside a computer. To learn more about how to create digital assets in your scene with 3D models, check out this blog post from Pond5.
The new 3D Model collection will continue to grow as well. It joins Pond5’s collection of stock footage, music tracks, sound effects, stock images and more. For more information, please visit https://www.pond5.com/.