RED Announces Support For Avid Codecs

RED AVID
By James DeRuvo (doddleNEWS)

In typical fashion, self proclaimed RED Fire Chief Jarred Land took to Facebook to “Welcome Avid to the family,” formally announcing RED Weapon, Scarlet W and Raven will support Avid’s DNxHR and DNxHD codecs in an upcoming firmware upgrade.

“With the ability to shoot Redcode Raw simultaneously alongside Avid DNxHR and Avid DNxHD, they are getting the best of two worlds from both the acquisition and post perspectives.” – Jarred Land, RED

weapon-red-evf-no-cable-mountedMuch like how users can record in ProRes, RED DSMC2 platforms will record in RED’s proprietary REDCODE RAW format while simultaneously recording in Avid’s DNx codecs, thereby allowing Media Composer users to have a more streamlined workflow in the direct-to-edit environment.

“This collaboration between RED and Avid is going to be music to the ears for a lot of the industry, and I could not be happier.”

RED-RAVEN-CameraThis would be a godsend to post production houses that have to take the added step of transcoding REDCode Raw before incorporating the footage into their workflow.

“For years, people have been shooting on Red and then editing within Avid software solutions,” said Avid CEO Louis Hernandez Jr. to Studio Daily. “Now, with Avid codecs being an in-camera tool … it ensures that the mutual customers of both Red and Avid have a much more seamless integration for their projects.” It also carries an additional benefit that DNxHR is half the size of ProRes.

“… this is only on the new cameras, the Epic Dragon doesn’t have the additional hardware for codecs.” – Jarred Land answering a query on Facebook

Unfortunately, the upgrade will not be available for EPIC DRAGON users, and Land did warn that users who did the Weapon upgrade, were future-proofing themselves for upcoming new features and software upgrades which could enable them to “continue on the journey.” That followed ProRes and now AVID support as the first of many new features to be supported in the Weapon universe.

The new features will be available this summer as part of RED’s mid-year firmware update, and Land says that they plan to have DnxHR and DNxHD cameras available at the RED booth during NAB.

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We are very proud to welcome Avid DNX to the DSMC2 family. DNxHR and DNxHD will be enabled in camera @ NAB.

RED DIGITAL CINEMA AND AVID ANNOUNCE AVID DNxHR AND AVID DNxHD CODECS COMING TO RED’S DSMC2 LINE OF CAMERAS.
Today, RED Digital Cinema and Avid announced that Avid DNxHR™ and Avid DNxHD® recording formats will be coming to RED’s DSMC2™ line of professional cameras – WEAPON, SCARLET-W and RED RAVEN. This addition brings yet another powerful and intuitive workflow option to professionals shooting on this latest generation of RED cameras.

Avid DNxHR and Avid DNxHD are renowned for their ability to reduce storage and bandwidth requirements, and Avid DNxHD has been accepted by the Society of Motion Picture and Television Engineers as the foundation format for the VC-3 standard. Additionally, these formats offer seamless direct-to-edit experiences for professionals looking to keep the highest image quality possible, while leveraging the investments they’ve made in Avid in-house production systems.

“We give shooters yet another extremely popular format option by getting Avid natively part of our camera workflow,” says Jarred Land, President of RED Digital Cinema. “With the ability to shoot REDCODE RAW simultaneously alongside Avid DNxHR and Avid DNxHD, they are getting the best of two worlds from both the acquisition and post perspectives. This collaboration between RED and Avid is going to be music to the ears for a lot of the industry, and I could not be happier.”

“For years, people have been shooting on RED and then editing within Avid software solutions,” says Louis Hernandez, Jr, CEO of Avid Technology. “Now, with Avid codecs being an in-camera tool within RED’s cameras, it ensures that the mutual customers of both RED and Avid have a much more seamless integration for their projects. And that is something we are all very excited about here at Avid.”

The Avid DNxHR and Avid DNxHD formats will be added to the already impressive simultaneous recording capability that RED’s DSMC2 cameras currently offer via REDCODE RAW® and Apple ProRes formats. Avid DNxHR and Avid DNxHD will be made available via a firmware upgrade in mid-2016.

About doddle 16509 Articles
Doddlenews is the news division of the Digital Production Buzz, a leading online resource for filmmakers, covering news, reviews and tutorials for the video and film industry, along with movie and TV news, and podcasting.

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