RED Streamlines Product Line, Discontinues Weapon and Epic-W Brains

By James DeRuvo (doddleNEWS)

Sometimes you have to contract before you can grow again, and RED looks to be doing that, by discontinuing Epic-W and Weapon brains in favor of a single DSMC2 unit that can service three different sensor options. Is there something new on the horizon? Well, it IS RED after all.

“RED was founded with the desire to democratize the digital cinema camera industry by making trailblazing technology accessible to shooters everywhere. And that mission has never changed. With that in mind, we have been working tirelessly to become more efficient, as well as align with strategic manufacturing partners to optimize our supply chain. As a result, today I am happy to announce a simplification of our lineup with a single DSMC2 brain with multiple sensor options, as well as an overall reduction on our pricing.” – Jarred Land, President of RED Digital Cinema

I suppose this was going to happen sooner or later, once RED announced the DSMC2 platform. The idea of maintaining and supporting two separate platforms would divide the company’s singular focus of always looking over the horizon for the next big thing in Cinema camera technology and what RED can do to reach it. And with RED’s Hydrogen One smartphone being cable of working with the new platform, it only makes sense for the company to simplify things.

The other advantage is that the modular DSMC2 brain can be fully customizable for each individual camera setup and image up to 8K video at 60 fps with a 300MB/second data transfer speed. It can also achieve simultaneous recording in 8K from not only REDCode Raw, but also Apple ProRes and Avid DNxHD/HR.

Meanwhile, the single DSMC2 brain will support one of three existing sensor platforms moving forward:

  • DSMC2 with MONSTRO 8K VV offers cinematic full frame lens coverage, produces ultra-detailed 35.4 megapixel stills, and delivers 17+ stops of dynamic range for $54,500.
  • DSMC2 with HELIUM 8K S35 is the recipient of the highest DxO score ever, delivers 16.5+ stops of dynamic range in a Super 35 frame, and is available now for $24,500.
  • DSMC2 with GEMINI 5K S35 leverages dual sensitivity modes to provide creators with greater flexibility using standard mode for well-lit conditions or low light mode for darker environments priced at $19,500.

So if you’ve been saving your money to upgrade to a standard Weapon camera brain, it looks like now is going to be the time to pull the trigger. RED will be offering phase out sales of their remaining stock of  EPIC-W and WEAPON camera BRAINs immediately, as well as offering upgrade paths for those looking to move up to DSMC2.  I would also imagine that means that Scarlet-W and Raven is also going to be on its way out.

“We would not be where we are today without the continued support of our customers,” continues Land. “And after having many conversations with a wide range of those customers, now is also the perfect time to announce our latest loyalty programs to give them the opportunity to upgrade to the latest RED technology.”

About James DeRuvo 606 Articles
Editor in Chief at doddleNEWS. James has been a writer and editor at doddleNEWS for nearly a decade. As a producer/director/writer James won a Telly Award in 2005 for his Short Film "Searching for Inspiration. James is a recovering talk show producer from KABC in Los Angeles, and a weekly guest on the Digital Production Buzz with Larry Jordan.

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