RED Teaming Up with Lucid for 4V Cinema Camera

By James DeRuvo (doddleNEWS)

Image credit – RED/LUCID

Usually, summer is the time where things get a little quiet. NAB has passed, and aside from CineGear, we don’t really expect to hear anything huge until the Fall. But RED is bucking that trend with yet another story that they are working with VR company Lucid to create a Hydrogen centric 4V Cinema Camera that shoots in 8K.

“We have our second generation ready, and this time we are partnering with Red, you can now view the images without 3D glasses or a VR headset.” – Lucid CEO Han Jin said in an interview with VentureBeat.

Lucid is best known for creating the first 180-degree 3D Fusion VR camera last year, and it looks like through it’s partnership with RED, the company is expanding into smartphone peripherals aimed squarely at the content creator at the professional level.  The partnership is also going to add some weight to the emerging holographic genre that RED is ushering in with the Hydrogen One Smartphone.

“This is a great opportunity to work together for the prosumer market. We targeted consumers. Indie film makers are using Red cameras. The potential of the combined audience is huge for the Red Hydrogen One,” said Jin.”Having Red as a partner allows us to combine the best of both worlds — the highest resolution and quality hardware from RED with the most advanced software, our 3D Fusion Technology.

Image credit – RED/LUCID

The 8K camera is actually a pair of 4K cameras that work in sync to produce an 8k image through a beam splitter and dual lenses for video and still image capture. The images are then converted to 4V and can be viewed with the connected RED Hydrogen One, which can also be used as a viewfinder while shooting the 3D/4V content live.

Once saved in the 4v format, the images can then be shared to YouTube and Facebook, as well as RED’s upcoming 4v Hydrogen network.  Jin also says that the real time capability of the Hydrogen leans there will also be an avenue for live streaming. Can you say “Help me, Obi Wan Kenobi, you’re my only hope?”

Is this the Facebook camera we’ve heard about? Well, I don’t think so. But it could be, since it can stream to Facebook live.

“This partnership allows us for the first time to deliver the highest-quality 3D capture to our customers, and now they can view the content immediately in 3D/4V without headsets,” said Jin. “At a time when two of the biggest challenges in the industry have been resolution and easy viewing of 3D content, we believe this is the solution everyone has been waiting for.”

What excites me about this camera is that it’s creating content in 8K. When the Oculus Rift was announced, I tried it out back then, and was extremely disappointed in the resolution. So much so that it turned me off on VR as a story telling tool. It basically SD quality. Worse than SD quality. It was about as good as watching VHS in 3D. But if RED and Lucid can create ultra high definition holographic content, this could not only be the future, but could be only what 3D and virtual reality can dream of.

No word yet on price, but the camera is expected to ship by year’s end.  But I’d be willing to bet we’ll be able to see the prototype at least on display at CineGear next month. At least I hope so!

About James DeRuvo 801 Articles
Editor in Chief at doddleNEWS. James has been a writer and editor at doddleNEWS for nearly a decade. As a producer/director/writer James won a Telly Award in 2005 for his Short Film "Searching for Inspiration. James is a recovering talk show producer from KABC in Los Angeles, and a weekly guest on the Digital Production Buzz with Larry Jordan.

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