RED’s Jarred Land: 4K Is For Everyone

Streaming buys into UHD in a major way

By James DeRuvo (doddleNEWS)

Taking to the REDUSER forums recently, RED‘s Fire Chief Jarred Land declared that a tipping point had been reached, and that ultra high definition was set to be widely adopted. As if to bolster his statement that 4K is now here for everyone, Land cited the news that Roku is developing a 4K version of Roku TV through their partners TCL, HiSense, and others. The TVs are driven by Roku OS which will support ultra high definition from streaming services like Netflix. And to top it off, CES 2015 saw the debut of many new UHD options.

We have been saying ” This is gonna be the year of 4K” forever now and most of you have been shooting 4K for almost decade, but this week may be the week when the switch finally has flipped to widespread consumer 4K accessibility… the last and likely most critical piece of the whole 4K puzzle. – Jarred Land, REDUser Forums

With Roku, Netflix, DirecTV’s UHD on demand, Comcast, and now Vimeo joining YouTube with 4K offerings, the field is now fertile for ultra high definition content to begin flowing. “In the last couple months, we have seen a huge uptick of content from the last few years that was originally finished in 1080p go back and be reconfirmed to 4k for new distribution,” continued Land, “so now you might want to send those producers from those shows you worked on a little reminder that you have 4K in the bank.”

What we saw last week at CES, and the Roku 4K announcement is a giant leap in that direction. The only questions remaining is … Where’s Apple?

You can read his entire post below:

Well Vimeo just joined the 4K streaming masses….. Along with todays announcement from Roku for 4K Roku TV.
Amazon turned 4K on a few weeks ago and Netflix was already there. Youtube was the first. 
I think that covers the top video streaming providers, joined by Comcast last month as well as Directv UHD packages.
And I am sure there will be a whole whack of 4K hardware revealed this week at CES to take advantage of all those options.

We have been saying ” This is gonna be the year of 4k” forever now and most of you have been shooting 4k for almost decade, but this week may be the week when the switch finally has flipped to widespread consumer 4K accessibility… the last and likely most critical piece of the whole 4k puzzle.

In the last couple months we have seen a huge uptick of content from the last few years that was originally finished in 1080p go back and be reconfirmed to 4k for new distribution so now you might want to send those producers from those shows you worked on a little reminder that you have 4K in the bank.

And you are probably now safe to now tell all your doubtful friends ” see I told you so ” 

🙂 Happy new year everyone.

About doddle 16509 Articles
Doddlenews is the news division of the Digital Production Buzz, a leading online resource for filmmakers, covering news, reviews and tutorials for the video and film industry, along with movie and TV news, and podcasting.

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