SanDisk Announces Half Terabyte SD Cards For 4K Video

And it’s not cheap

By James DeRuvo (doddleNEWS)

Geez. It wasn’t all that long ago that we were using 128MB SD cards, and they’ve been getting larger and larger, almost by the minute. And while a 64GB Class 10 SD card has been doing it for must runners and gunners in the DSLR world, with the threat of 4K now a reality, that 64GB card is going to get you nowhere. So what does SanDisk go and do? They won’t release a 128GB card (they already did that last spring, and it was a microSD) or even a 256GB card like Lexar, nope, they leap right ahead to the 512 GB Extreme PRO SD! That’s nearly 1,000 times larger and faster than the first SD cards less than a decade ago. But while it’s got blinding speed and  more storage than the Library of Congress, the XC UHS-I memory card is going to cost you plenty.

“4K Ultra HD is an example of a technology that is pushing us to develop new storage solutions capable of handling massive file sizes. The 512GB SanDisk Extreme PRO SDXC UHS-I card is a tremendous advancement that enables professionals to reliably store more content on a single card than ever before.”

Getting ready for the ultra high definition market, the Extreme PRO SDXC UHS-I memory card  writes up to 95 MBPS (that still gets me since my first computer had a 20MB hard drive!). That not only makes it ideal for 4K and High Definition video recording, but users of Magic Lantern will more than appreciate the speed at which this bad boy writes data, and that’s crucial when you’re albeit dumping the unedited raw data from the camera sensor onto the card for later post processing. And in the Blackmagic Pocket Cinema Camera, the Raw writing speed capability really shines.

“The new 512GB SanDisk Extreme PRO UHS-I card offers incredible speed and capacity,” said Grant Petty, CEO, Blackmagic Design. “Our Pocket Cinema Camera customers shoot in every type of circumstance and location, and get amazing wide dynamic range RAW images capturing the brightest highlights and darkest shadows at the same time. The additional capacity of the SanDisk Extreme PRO UHS-I card will extend the creative freedom for our customers shooting in RAW and open up the ability to use wide dynamic range RAW files with even more productions.”

And in addition to its massive storage girth and high speed read/write capability, the Extreme Pro SDXC also has a host of features to guard against read/write errors and theharsh conditions that runners and gunners face on location. Those features include:

  • Built for and tested in harsh conditions—temperature proof, water proof, shock proof, and x-ray proof2
  • Lifetime limited warranty3
  • RescuePRO® Deluxe data recovery software download offer4, for bringing accidentally deleted images back to life

But if you want to play, you gotta pay, as SanDisk expects to fetch $799 for this little tiny bad boy. Yikes! That’ll leave a mark. But when you’re shooting native 4K from that Sony α7s, you may just need the firepower. Then again, for that price, I’d save up and devote that $800 towards an Atomos Shogun 4K External Video Recorder.

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Press Release:

SanDisk Premieres World’s Highest Capacity SD Card for High Performance Video and Photo Capture

Company Helps Video and Photo Professionals Prepare for the Future with
Breakthrough Storage Technology

  • SanDisk Extreme PRO® SDXC™ UHS-I Memory Card 512GB enables capture of 4K Ultra HD, Full HD video and fast-action photography
  • Increases SD™ card capacity by 1,000 times in just over a decade

International Broadcasting Convention, AMSTERDAM, Sept. 11, 2014 – SanDisk Corporation (NASDAQ: SNDK), a global leader in flash storage solutions, today launched its 512GB** SanDisk Extreme PRO SDXC UHS-I memory card, the world’s highest capacity SD™ card on the market. The new offering is designed to meet the demands of industry professionals who require the most advanced gear available for shooting 4K Ultra High Definition (3840x2160p) video, Full HD video (1920×1080)1and high-speed burst mode photography.

“As an industry leader, SanDisk continues to push the boundaries of technology to provide customers with the innovative, reliable, high-performance solutions they have come to expect from us,” said Dinesh Bahal, vice president, product marketing, SanDisk. “4K Ultra HD is an example of a technology that is pushing us to develop new storage solutions capable of handling massive file sizes. The 512GB SanDisk Extreme PRO SDXC UHS-I card is a tremendous advancement that enables professionals to reliably store more content on a single card than ever before.”

Built for the Pros

Since SanDisk unveiled its first 512MB SD card in 2003, capacity demands have increased exponentially and the new 512GB SanDisk Extreme PRO SDXC UHS-I card represents a 1,000-fold capacity increase in just over a decade, yet maintains the same size footprint. SanDisk’s most powerful and highest capacity SD UHS-I memory card yet, the 512GB card delivers write speeds up to 90 MB/s* and UHS Speed Class 3 (U3) recording speed for high resolution, real-world color and stutter-free 4K Ultra HD video1. Transfer speeds up to 95 MB/s* move data quickly for efficient post-production workflow.

The 512GB SanDisk Extreme PRO SDXC UHS-I card delivers both the speed and capacity needed to support 4K Ultra HD video capture, enabling users to shoot tremendous amounts of content without disrupting the moment.

The new offering comes with key features designed for pro-level action:

  • Built for and tested in harsh conditions—temperature proof, water proof, shock proof, and x-ray proof2
  • Lifetime limited warranty3
  • RescuePRO® Deluxe data recovery software download offer4, for bringing accidentally deleted images back to life

SanDisk Extreme Team member Sebastian Devaud, renowned director and producer, relies on cutting edge technologies to continuously advance his productions. “I am always interested in new technologies to help improve how I work and the quality of my results,” said Devaud. “With higher capacities, I have greater flexibility to capitalize on the moment and let the camera roll without worrying about the performance of my equipment.”

“The new 512GB SanDisk Extreme PRO UHS-I card offers incredible speed and capacity,” said Grant Petty, CEO, Blackmagic Design. “Our Pocket Cinema Camera customers shoot in every type of circumstance and location, and get amazing wide dynamic range RAW images capturing the brightest highlights and darkest shadows at the same time. The additional capacity of the SanDisk Extreme PRO UHS-I card will extend the creative freedom for our customers shooting in RAW and open up the ability to use wide dynamic range RAW files with even more productions.”

Pricing and Availability

The SanDisk Extreme PRO UHS-I SDHC/SDXC memory cards are available worldwide in capacities of 512GB, 256GB and 128GB. The 512GB Extreme PRO SDXC UHS-I card will be available for $799.99 (MSRP). For more information, please visitwww.SanDisk.com.

About doddle 16509 Articles
Doddlenews is the news division of the Digital Production Buzz, a leading online resource for filmmakers, covering news, reviews and tutorials for the video and film industry, along with movie and TV news, and podcasting.

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