By James DeRuvo (doddleNEWS)
There’s a little more evidence to suggest that not only Canon will be putting out a full frame mirrorless camera in the near future, but Nikon as well. Are we poised for a mirrorless camera war over the horizon? Sony seems to think so.
This is just my personal opinion, but I think that maybe by next year’s CP+ you’ll see full-frame mirrorless cameras from Canon and Nikon. I think [by then] they will be participating in this market. – Sony Camera General Manager Kenji Tanaka
Speaking with DPReview, Sony Camera General Manager Kenji Tanaka said that the full frame mirrorless category is about to get a lot more competitive. Speaking at the Camera and Photo Imaging Show in Japan, Tanaka told DPReview that within a year’s time, he fully expects both Canon and Nikon to bring their best full frame design into the category and have it on display. “If cameras are going to develop, and be more able to capture the moment,” Tanaka added, “manufacturers have to develop mirrorless technologies. So within one year, I think.”
Both Sony and Panasonic have owned the mirrorless category for years, and we’ve already seen indications in the rental world, where mirrorless cameras tend to get more rentals than DSLRs. Consequently, Tanaka seems to think that the state of the art practically requires a seed change that would make Mirrorless the top technology in the handheld category.
Tanaka would have his finger on the pulse of the industry, and he knows what his competitors are likely working on better than we would. Toss in Canon’s own executives talking about a shift in focus for the company towards the mirrorless line, and we may just see DSLR take a back seat moving forward. “Within existing businesses, there are market areas that are growing, such as […] mirrorless in cameras,” Canon CEO Fujio Mitarai recently said. “In these segments, by launching differentiated products that only we can provide, we will stimulate the market, grow our sales, and secure additional market share.”
Mitrai want on to say that Canon intends to “go on the offensive” in the mirrorless market to expand their marketshare with an growth goal of 50% of the market. That’s fairly ambitious, and Canon would really have to be innovative to lure GH5 and A7 fans away from the platform they have come to rely on, many of which left Canon to adopt the mirrorless spec.
But even Mitrai has said that Canon isn’t all that into innovation, and it tends to be a bit conservative in new design features. Nikon, by contrast, is hungry to recover in the realm of video and they could adopt a mirrorless centric design for videography. Then again, Nikon cancelled the development of their high end DL line and closed their point and shoot division last year.
I doubt that either Canon or Nikon expects it’s core clientele to abandon the DSLR line in droves in favor of an untested full frame mirrorless concept. So my opinion is, that Canon will continue to dip its toes into the mirrorless pond, going a little bit deeper. Maybe we’ll see a full frame model next year, and if so, perhaps it’ll be great. But if the M50 is any indication, it’ll fall short of expectations.
Hat Tip – Peta Pixel