By Jame DeRuvo (doddleNEWS) Sony has revised their mid term strategy with plans to invest more than $9 billion in the next three years on next generation image sensors. With the goal of becoming the […]
By James DeRuvo (doddleNEWS) When we first wrote about the release of the Sony’s α7III, we said it was anything but the entry level 4K camera that Sony made it out to be. Well, that’s still […]
By James DeRuvo (doddleNEWS) It was a sad day when Micron closed down their Lexar memory card production. The affordably priced memory cards gave filmmakers high speed performance across the entire memory spectrum. From SD […]
By James DeRuvo (doddleNEWS) There’s a little more evidence to suggest that not only Canon will be putting out a full frame mirrorless camera in the near future, but Nikon as well. Are we poised […]
By James DeRuvo (doddleNEWS) ProGrade Digital came to fill the void left by Micron’s closing of the Lexar media card division. Lexar was a popular choice for media cards because they were fast, high performing, […]
By James DeRuvo (doddleNEWS) We’ve been waiting awhile for Sony to bring us the third generation α7 full frame mirrorless camera, and now, our patience has been rewarded. Sony refers to it as a basic full […]
By James DeRuvo (doddleNEWS) If you’re a one man crew that shoots weddings, documentaries or corporate videos, then you know the challenges of getting coverage on your own. Sony has created a multi camera solution […]
By James DeRuvo (doddleNEWS) It’s Friday and that means firmware updates, doesn’t it? This time it’s for the Sony α9, which improves the continuous autofocusing features, and Blackmagic has an update to reduce image lag. […]
By James DeRuvo (doddleNEWS) When shopping for the best memory cards to shoot your project with, don’t fall into the trap of merely considering price alone in your equation. The calculation of size vs. price […]
By James DeRuvo (doddleNEWS) I don’t know about you. But I love it when a filmmaker experiments and makes his own stuff. Whether it’s building your own lens, like the “crapinon,” or just about any […]
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