The decision to push the release date of Baz Luhrmann’s The Great Gatsby forward by six months can be looked at in two ways.
The most obvious would be that Warner Bros and/or the director are not happy with the finished product and believe more work in the editing room is required. Also moving the film to the summer means that it will not be short listed for next year’s Oscars, which on the face of it would seem to suggest a lack of confidence.
However, by moving to the summer, the film will be thrust into cinema’s busiest and most competitive market place. And, next year will be no different with big budget sequels to Superman, Iron Man and Star Trek almost certain to clean up at the box office.
But that is exactly the line that Warner Bros are going with. The BBC reported that the studio wanted to ensure that it “reaches the largest audience possible”.
And after viewing the trailer, I would have to believe them. Not only does the film boast a stellar cast including Leonardo DiCaprio in the title role, but Luhrmann also seems to have perfectly captured the opulence of the jazz era. The Australian director who is known for his flashy, sometimes over the top style shot the film in 3D with a sizeable $125-million budget.
It looks like Warner Bros have invested heavily in the film and are so impressed with the final product that they want to capitalise on the lucrative summer market.
Indeed, if this summer’s record box office takings are anything to go by, it seems like this is the smart move to make. Numerous records were completely smashed by The Avengers, The Amazing Spiderman and The Dark Knight Rises, while there was still enough money around for Seth MacFarlane’s loutish comedy Ted to be the surprise hit of the year.