When it comes to mobile filmmaking, the mobile phone or tablet is an incredible filmmaking tool. Granted, most of the apps available are written for iOS devices like the iPhone and iPad, and that may be a frustrating thing for Android fans. But there’s no denying that these apps are powerful. From filming a shot with FiLMiC Pro to color correcting in VideoGrade, to even editing in iMovie itself.
Vimeo has a new entry in the game with Cameo, a new video app for iOS that promises to allow users to edit directly from their iPhone and publish straight to Vimeo.
Small Screen. Cinematic Results. In the future, everything will be easier. We’ll have cars that drive themselves, computers embedded in our brains, and robots to help us brush our teeth. And that future starts right now. From easily editing and sharing videos on the go, to instantly streaming films and series around the world, we are soon approaching singularity. – Vimeo
The above is a perfect example of marketing speak, hype filled buzz words that are designed to make you want to hit that download app button. But the question is, does Cameo deliver? Well, the app promises to make HD videos with the ability to trim clips, adjust audio and render files fast. Users can apply editing themes for a one touch output, or add titles and even music from Vimeo’s extensive royalty free music catalog to create a cinematic short film.
Cameo was originally Vimeo’s answer to the Vine/Instagram generation, but with their focus on independent, video on demand content, they have completely reworked Cameo to set it free and turn it into a full-fledged mobile video editor.
With Cameo users can:
- Work with powerful yet easy-to-use video editing tools.
- Share your videos on Vimeo, Facebook, Tumblr, and Twitter, store them in the cloud, or save them on your phone.
- Not just your average filter: choose from a collection of high-quality themes and effects.
- Free music by talented artists: add soundtracks from our carefully curated catalog of tunes.
- Showcase your videos in Vimeo’s ad-free, HD player.
Cameo’s custom themes include features that Vimeo says goes way beyond the filters you see on Instagram or Twitter. These themes include a wide range of color and black and white color presets that can give your project a wide range of stylistic looks depending on what the filmmaker is trying to say.
Themes include: Silhouette (B/W), Heatwave and Treehouse, with more themes coming down the pike. Music wise, Vimeo offers music from hundreds of tracks, spanning 12 different genres by artists like Autre Ne Veut, Peter Matthew Bauer, and Jacques Renault.
Here’s a smple video called “Yosemite Weekend,” that shows a weekend getaway to one of the most beautiful scenic destinations in California.
Yosemite Weekend was edited by Cameo, but users will have to choose another app to shoot, as Cameo has no camera capabilities. It’s a dedicated video clip editor and users can access their camera roles, importing their videos for editing, color correction, titles and music. The update is available free from the iTunes app store. And don’t worry, Android lovers, Vimeo says they have you on their radar.
Frankly, I would like to see more themes before I pass judgements. Three is nice, and they cover a good range of color, but I hope they plan to create more color grading options for more serious story telling.